19 insights from 19 years of experience in the communication world

Olsen+Insights

19 insights from 19 years of experience in the communication world

Imagine if, before every new beginning, we had all the necessary information to avoid obstacles? As appealing as that may sound, it's not how life works—insights are gained through doing, experiencing, and learning from mistakes. If, at the moment the agency was founded, we had the knowledge and experience we have now, what key insights would we focus on? Celebrating 19 years of experience in the communication industry, the Olsen+Partners team has compiled 19 insights that not only assist in day-to-day work but also in achieving new goals.

 

  • DISCIPLINE IS THE MOST IMPORTANT RESOURCE

 

This means the ability to continue actions without feedback (praise, punishment, success), as well as the readiness to take responsibility. From the outside, everything looks easy, so we rarely think this is why champions succeed in various industries.

 

  • CHANGE IS INEVITABLE

 

You can plan the best event, develop an excellent strategy, create a flawless communication plan. But are you ready to change it? If internal or external circumstances require it - change it! The ability to reactively adapt and adjust is as great as an excellent communication strategy.

 

  • RESPECTFUL COMMUNICATION IN ANY SITUATION

 

The skill and ability to treat everyone with respect in any situation, regardless of position or status, open many doors. This is largely not only a testament to humanity but also to professionalism.

 

  • COMMUNICATION IS ALL ABOUT ACTION

 

"Communication" is not just a concept or process - it is the continuous interaction of people, ideas, actions, media, and other activities. It is a constant challenge that requires careful planning and strategic thinking, but at the same time, it is also a great opportunity to develop and grow both personally and professionally.

 

  • CONSCIENCE - THE INCENTIVE FOR GOOD DEEDS

 

If you have done your job well, then conscience celebrates life. If not, it gnaws at you. So it's better to do all the work well!

 

  • IDEAS COME UNEXPECTEDLY

 

Keep a pen or phone handy because ideas and solutions can come up at the strangest times - in a restaurant, at the cinema with friends, on a walk, during a workout or just falling asleep.

 

  • BE PREPARED IN ADVANCE

 

Be prepared for a crisis before it happens. A thorough and careful crisis plan is the key to successfully overcoming it. Keep it always handy with the hope that you will never have to use it.

 

  • NEVER STOP LEARNING

 

Take every opportunity to learn because excellent campaigns consist not only of public relations techniques. To make a campaign stand out, it often requires using knowledge that may seem unrelated to PR.

 

  • SEEK LIKE-MINDED PEOPLE

 

If there are doubts about whether a person is on the same wavelength as you, then there are no doubts. You need to collaborate with those who share your values and are comfortable to work with.

 

  • THE BEST CAMPAIGNS ARE BORN IN EXCEL

 

Excel is not only a useful tool for organizing and analyzing data but also a structured "storm of ideas" that leads to the best campaign ideas.

 

  • YOU CAN'T COMMUNICATE TOO MUCH

 

Too passive communication is criticized by leaders ten times more often than too active communication. It's important to address the right message to the right target audience at the right time, understanding the desired reaction.

 

  • NEWS - YOUR BEST FRIEND

 

To be successful in the communication industry, you must always know the latest news! News is the first source of new ideas for communication topics and activities that often arise.

 

  • WORD OF MOUTH: THE ULTIMATE MARKETING TOOL

 

Other people's reviews of successfully implemented campaigns or pleasant collaboration experiences are one of the most effective marketing tools for shaping a company's image and promoting trust.

 

  • THERE IS ALWAYS A SOLUTION!

 

To find it, it is important to change the attitude of "It's impossible," "We can't afford it" to the question "Thanks to whom and under what circumstances will it be possible?"

 

  • PR REQUIRES COURAGE

 

Working in the communication industry always requires enough courage to defend ideas, which sometimes may not be entirely clear and widely used.

 

  • OUR LANGUAGE DEFINES US

 

Beautiful and polished language, both orally and in writing, is a huge advantage! Make sure that the texts are clear, well-written and properly formatted.

 

  • NETWORK AS MUCH AS YOU CAN!

 

Get to know people, network, collaborate, and support others... You can't imagine in what unexpected situations your contacts can be useful! And if you don't have them in a particular situation, don't be afraid to take the first step to establish them!

 

  • CRISIS IS AN OPPORTUNITY

 

Any crisis is an opportunity, the main thing is to know how to use it. Organizing any process will help both in a crisis and in everyday work, so prepare your communication strategy to feel confident and convincing in any situation.

 

  • PASSION DRIVES SUCCESS!

 

There used to be (partly true) stereotype that public relations are just parties and socializing. Not anymore. It's planning, doing, problem-solving, keeping your eyes and ears open, constant deadlines, and a fairly constant level of stress. If after all this you can say that you have no regrets (and would even do it again, but better), congratulations - you are in the right place!

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