Olsen+Insights

Strategic Partnership Between Olsen+Partners and WGI

Communication agency Olsen+Partners has initiated a strategic collaboration with the international production company WGI (Winstag Production, OU). This partnership enables organizations and brands to implement bold and contemporary sponsorship integrations into unique cultural events that Latvia has not experienced before.

Through collaboration with outstanding artists and world-class ensembles, WGI has emerged as a leader in organizing cultural events in Latvia over the past two seasons. The highly acclaimed classical music singer Joyce DiDonato visited Latvia for the first time at the invitation of WGI, filling the concert hall at "Dzintari." Concerts by pianists Jan Lisiecki and Polina Osetinskaya played to full houses. Tickets for creative meetings and performances by Renata Litvinova at the Latvian National Theatre and many others were swiftly sold out.

 

"This collaboration aims to bring together the expertise of WGI's production team in creating cultural events with a unique and emotionally rich audience experience, along with Olsen+Partners' strategic approach to communication. This will ensure maximum visibility for each sponsor and enable the implementation of bold and creative sponsorship integrations into unique cultural events that have not been seen in the country before. Undoubtedly, this will contribute to strengthening Latvia's image as the cultural capital of the Baltics," says Olga Kazaka, a partner at Olsen+Partners.

 

"It is a great honor for us to be part of the Olsen+Partners team. I am confident that together we can achieve our set goals. The projects we have in the pipeline for the coming years would be the envy of leading capitals around the world," notes Eugene Wintour, the head of WGI.

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Olsen+Partners (SIA PR Kvadrāts)
13 Alberta Street, Riga, LV-1010, Latvia
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