In just 2 weeks, the team of communication agency Olsen+Partners (formerly A.W.Olsen & Partners) planned and organised from "A" to "Z" a campaign for the 4F sportswear brand in Lithuania.

Grand opening of the store, a press day, distribution of leaflets, public trainings with famous Lithuanian coaches, installations, media relations, influence marketing - an integrated approach allowed to increase the publicity and sales of the store.