The integrated marketing campaign "3 steps to safe roads in Latvia" was developed by communication agency Olsen+Partners (formerly A.W.Olsen & Partners) on the order of the Motor Insurers' Bureau of Latvia.

We developed and implemented the campaign with design-thinking elements, simplification through innovation, focusing on the message, as well as data based communication, thanks to which the situation on the roads improved. This campaign won the world's largest PR award 'IPRA Golden World Awards (IPRA GWA) 2019'.