We often use the NUDGE approach, which assumes that it is best to deliver the message at the moment when the audience is as ready as possible to perceive and act on it.

Thus, in the "Who is the pension for?" campaign, which communication agency Olsen+Partners (previously - A.W.Olsen & Partners) developed and implemented on the order of the State Social Insurance Agency of Latvia, a special element was a reminder that could be integrated into your calendar. Thanks to this, on the right day, the audience remembered and performed the expected action.