The largest YouTube blogging campaign in the public sector at that time!

As part of the #FraudOff movement, which brought together dozens of state organisations fighting various types of fraud, communication agency Olsen+Partners (formerly A.W. Olsen & Partners) educated young people starting their careers on legal relations with the employer. By spreading the message through 21 YouTube bloggers who spoke about the issue through their experiences and values, the campaign was visible, trendy, and long-term oriented.