Communication Agency Olsen+Partners Clinches Multiple Awards at Prestigious Global Competition, Setting New Baltic Record

Latvian communication agency Olsen+Partners, formerly known as A.W. Olsen & Partners, has emerged triumphant, securing an impressive four awards at the IPRA Golden World Awards (IPRA GWA) 2023. Organized by the International Public Relations Association (IPRA), this globally recognized award marks a significant achievement for the agency. Nine times campaigns of Olsen+Partners have been recognised as the best in the world, earning the highest number of IPRA GWA awards among Baltic agencies over the past decade.

The first award, in the "Public Sector-Agency" category, recognized the agency for their campaign titled "Win the Fight Against Cancer Before It Starts!" This campaign, executed in collaboration with the Disease Prevention and Control Center (SPKC), spotlighted the critical issue of vaccination against human papillomavirus. Detailed information about this campaign can be found here.


In the "Healthcare-Agency" category, Olsen+Partners secured their second award for the campaign "Turn Negligence into Safety!" This initiative, developed for the Latvian Ministry of Health, aimed to prevent child injuries due to inattentiveness. More insights into this campaign can be explored here.


Furthermore, Olsen+Partners clinched two more IPRA GWA 2023 awards in the "Integration of Traditional and New Media" and "Public affairs-Agency" categories. These awards were bestowed upon the agency for their campaign "Voting for Safe Parking!" This campaign, commissioned by the Motor Insurers' Bureau of Latvia, entailed revising existing legal norms governing parking space dimensions in Latvia. For an in-depth view of the campaign's strategy and outcomes, refer to this link.


"The ability to generate creative ideas stands as Latvia's paramount competitive advantage. The consistent victories of Latvian communication campaigns in global competitions, where they compete against well-resourced global brands, highlight the originality and effectiveness of our campaigns despite limited budgets," emphasized Olga Kazaka, Co-founder and Partner at Olsen+Partners.


The IPRA GWA, recognizing exceptional communication projects for over three decades, evaluates projects based on criteria such as complexity, creativity, and uniqueness within the context of communities, countries, regions, or the world at large. “This year we had entries covering multiple subjects and there was a notable demonstration of creativity from all around the world,” explains Philip Sheppard, IPRA’s Secretary General.


Esteemed experts from around the world, representing countries including Austria, Bulgaria, Egypt, Finland, Germany, Ghana, Saudi Arabia, the Philippines, the USA, and the UK, formed the capable jury that evaluated the competition entries. The awards ceremony will take place in Barcelona this coming October.


The full list of winning projects of IPRA GWA 2023 is available here.


About the GWA:

The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.

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13 Alberta Street, Riga, LV-1010, Latvia
+371 25809161
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